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Learn App Marketing
How to Market Your App or Launch a Digital Product
The Importance of App Marketing (1:04)
The Fallacy of Build it and They Will Come (5:27)
Idea Validation - How to Save Yourself Money and Time
The Importance of Idea Validation (5:43)
1. The Simplest Way of Validating Your Idea -The Starbucks Approach (7:20)
2. Using Google Trends to Estimate the Size of Your Market (5:27)
3. The Landing Page Validation Method (16:01)
How to Create a Landing Page in Less than an Hour (3:29)
4. Creating a Minimum Viable Product (8:01)
5. Using Crowdfunding to Validate and Fund Your Idea (6:33)
App Monetisation Methods - How to Make Money From Your App
How to Monetise Your App on iOS and Android (3:23)
When You Should Create a Paid App (8:33)
When to Use In-App Advertisements (6:27)
Have You Thought About these Alternative Monetisation Models? (6:49)
How to Optimise Your App Store Listing
How to Get an App Icon Designed without Breaking the Bank (4:23)
Split Testing For Success (6:06)
What Makes a Good App Icon (1:09)
The Dos and Don'ts of Making App Screenshots (2:58)
Tools for building Screenshots (1:17)
Growth Hacking Techniques for App Downloads
Your First 1000 Customers (3:32)
Building an Email List (2:35)
The All Important Landing Page (7:56)
Blogging Your Way to Success (5:04)
Content Marketing for App Downloads (3:14)
How to Launch on Product Hunt (9:22)
How to Launch on Beta List (1:28)
How to Launch on Hacker News (2:25)
If At First You Don't Succeed... (2:39)
Cross Promotion (1:16)
Social Referrals and Social Queuing (3:48)
How to Make Social Media Work for You (4:50)
How to Get Press for Your App Launch
Do I Need a PR Agency? (0:50)
Not All Press is Created Equal (0:40)
How to Craft Your Story (4:56)
How to Craft Your Pitch (1:39)
How to Figure Out Which Journalist to Pitch (2:44)
How to Find Out Anyone's Email Address (1:33)
How to Pitch a Journalist 101 (4:36)
Establishing a Relationship with a Journalist (1:06)
What if You Still Can't Get Anyone to Write About You? (3:54)
Final Tips on Getting PR (2:01)
How to Get Your App Featured on the App Store
How to Get Featured on the App Store (1:08)
"Only on the App Store" (1:36)
Work with the Corporate Mindset (1:04)
Native vs. Cross-Platform Apps (2:06)
Tips and Tricks for Getting Featured (3:07)
App Store Optimization - How to Rank Higher on the App Store Search Algorithm
What is App Store Optimisation? (1:00)
Top Tips to Optimise Your App Store Listing (2:05)
My Complete ASO Workflow (4:59)
Using Apple Search Ads as a Research Tool (2:05)
Early vs. Late Game Strategies (1:19)
Differences Between Google Play and the Apple App Store (2:24)
The Right Way of Using Paid Advertising to Drive Downloads
When to Use Paid Advertising for App Marketing (0:52)
Always Test Before You Advertise (3:50)
Which Platform to Advertise on? (0:33)
How Much Does it Cost? (1:38)
How to Setup Your Facebook Ad (2:28)
Use Your Competitors' Ad Budget (2:16)
Where Can I Find More Customers? (0:56)
One Weird Trick to Get More Money from Apple (1:39)
Reviews and Ratings - How to Get More 5 Star Reviews
How to Get More ⭐⭐⭐⭐⭐ Ratings and Reviews (4:09)
Use This Free Tool to Monitor Your App Reviews (1:01)
How to Use App Analytics to Increase User Retention
How to Use App Analytics to Increase User Retention (3:08)
Black Hat Methods of Getting More App Downloads and Revenue
White Hat Techniques (3:03)
Black Hat Techniques 🎩 (4:20)
Bonus: How to Use Bootstrap to Build an App Showcase Website for FREE
A 5 Second Way of Building a Web Page for Your iOS App (1:47)
How to Use Bootstrap to Build Your App Showcase Website (9:52)
Your Turn
It's Time to Work Out Your Marketing Strategy
5. Using Crowdfunding to Validate and Fund Your Idea
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